Skip to product information
1 of 4

Basic

b.full lip balm

Regular price
$35.00
Regular price
Sale price
$35.00

A nourishing lip balm that tingles, smooths, and naturally plumps.

Lips, but bolder.
b.full is our naturally plumping lip balm designed to hydrate, soften, and bring a little extra life to your pout. Made with a blend of nourishing butters and oils, it creates a smooth, non-glossy finish with just the right amount of tingle.

The secret’s in the spice. Peppermint, cinnamon, and capsaicin help boost circulation and awaken your lips for a fuller, flushed look — no needles, no gimmicks, no stickiness.

This is your daily lip ritual. Calm, confident, and just a little spicy.

WHY YOU'LL LOVE IT

Gently plumps with natural tingle

Softens and nourishes with shea butter, cocoa butter, and jojoba

No stick, no shine — just smooth, wearable balm

Subtle sweet-spicy scent from real oils

Made for daily wear or layering over your go-to tint

How to use

Apply directly to clean lips, especially around the outer edge for a fuller look. You’ll feel a tingle within minutes — that’s your cue it’s working.

Tingling lasts 10 to 20 minutes. Avoid licking (hard, we know) and give it time to absorb fully. Trust the process.

INGREDIENTS

Coconut oil, grape seed oil, castor oil, jojoba oil, behenyl behenate, polyhydroxystearic acid, euphorbia cerifera (candelilla) wax, shea butter, cocoa butter, sweetener, vitamin e, peppermint flavour, cinnamon oil, peppermint oil, capsaicin

No fake flavours. No fillers. Just naturally bold lips, the Basic way.

    b.full lip balm
    b.full lip balm
    b.full lip balm

    frequently asked quesitons

    How does Basic's b.full work?

    b.full works by causing a gentle plumping sensation with the help of peppermint oil, cinnamon oil, and capsaicin, which stimulate blood flow for a naturally fuller appearance. It is also enriched with a blend of nourishing ingredients like coconut oil, grape seed oil, and shea butter to deeply moisturise and pamper your lips.

    Is b.full safe to use?

    Yes, b.full is safe to use. We prioritise the use of high-quality, skin-friendly ingredients in all our products, including b.full. However, we recommend conducting a patch test before initial use to ensure you have no adverse reactions to the natural ingredients.

    How long does the plumping effect last?

    The plumping effect of Lip Fuller may vary from person to person. It typically lasts for a few hours after application, and you can reapply as needed throughout the day to maintain the desired plumped appearance.

    Will b.full cause any discomfort or tingling sensation?

    b.full is designed to provide a gentle tingling sensation upon application, which is a common characteristic of lip plumping products. It's part of the experience and shows that the product is working. However, if you experience any discomfort or irritation, we recommend discontinuing use.

    Can b.full be used as a regular lip gloss?

    Absolutely! Lip Fuller not only enhances the appearance of your lips but also works as a moisturising lip gloss. You can enjoy the beautiful shine and nourishing benefits of Lip Fuller while achieving a plumper look.

    Can b.full be used under or over lipstick?

    Yes, b.full can be used both under and over lipstick. For a fuller effect, apply Lip Fuller before lipstick. Alternatively, you can apply it on top of your lipstick for a glossy finish and added plumpness.

    Can b.full be used by people with sensitive skin?

    While b.full is formulated with gentle ingredients, we always recommend patch testing the product before use, especially if you have sensitive skin. If any irritation occurs, discontinue use.

    pair it with

    • A fresh face

    • A good coffee

    • And a little main character energy