Simplify, Enhance, Embrace

At Basic, we're all about embracing your natural beauty effortlessly. We believe in simple, effective products that enhance your unique features without compromising on quality. From our lip plumping gloss to our entire lineup, we prioritize clean ingredients and deliver outstanding results. Join the Basic Beauty Movement and experience the beauty of simplicity.

Our values

At Basic, our values are the foundation of everything we do. We believe in creating products that not only make you look good but also make you feel good.

  • Good feelings only

    When it comes to using products on your skin, they should hit you right in the feels. The good feels. We only make products that feel like they’re meant to be there; smooth, easy to use, white cast-free, and super skin friendly.

  • Do it on purpose

    When you focus on the basics there’s no space for fluff. So we don’t (fluff around). We do things on purpose. Purposefully chosen ingredients, planet-friendly packaging, and a tight product range.

  • We love being a Basic B

    When did caring for your skin become so complicated? When it comes to preventing ageing and keeping your skin as peachy keen as possible, it’s simple. Strip it back to the basics.

  • Results first, people second

    We know. People second seems backwards, but do you know how we make people (aka, you) happy? By getting results.

Where beauty meets innovation.

Basic is the brainchild of Tasmin and Cindy, two passionate individuals hailing from New Zealand.

Tasmin, a skilled beauty therapist with an esteemed International Cidesco qualification, earned the endearing nickname "sunscreen fairy" due to her unwavering dedication to sun protection. Meanwhile, Cindy's background in Brand Strategy and Graphic Design brought a creative flair to the table. Their paths converged when Cindy founded Reveal Skin & Body, where Tasmin was an invaluable team member.

Bonding over their love for margaritas and a shared obsession with skincare, they embarked on a mission to create something extraordinary. After years of relentless pursuit for the perfect skincare solutions, Basic was born. Get ready to experience the power of their passion and expertise as they introduce their range of exceptional skincare products.