Where less becomes more.

Skin-loving, soul-soothing essentials made for slowing down... not adding more.

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meet basic

We’re not about 12-step routines or overnight transformations.
We believe in doing less — and doing it well.

Basic is a slow beauty brand rooted in simplicity, intention, and grounded self-care. Everything we make is natural, non-toxic, and designed to bring calm into your every day.

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a real moment of peace.