{"product_id":"b-soft-scalp-brush","title":"b.soft scalp brush","description":"\u003cdiv\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eMeet the quiet helper your scalp has been waiting for. b.soften lifts away buildup, balances the scalp, and brings a little ease to your haircare ritual.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003eThe soft silicone bristles glide through your roots and gently exfoliate, clearing sebum and product that collects between washes. This helps your natural oils move through the hair, giving it a healthy, subtle sheen.\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003eAs you massage, the scalp wakes up. Circulation improves, tension melts, and your hair can grow from a healthier foundation. The flexible cushioned base moves with your hand, so every stroke feels smooth and controlled.\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003eUse it in the shower with your shampoo or on dry hair when you need a moment of release. It’s a simple tool that makes a noticeable difference in how your scalp feels and how your hair behaves.\u003c\/div\u003e","brand":"Basic","offers":[{"title":"Default Title","offer_id":51001102762272,"sku":null,"price":23.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/1735\/4528\/files\/7_b3c8b0e2-5b9f-471c-8144-620badb8590c.png?v=1764705030","url":"https:\/\/www.basicnz.com\/products\/b-soft-scalp-brush","provider":"Basic","version":"1.0","type":"link"}